Our “Ad-to-Cart” feature (pun intended!) enables the consumer to shop the store and add to their cart right within the ad unit, then check out with a single click.
Web experience: On Desktop or Mobile, the consumer completes their purchase in a single click (Desktop) or tap (Mobile/Tablet), with the shopping cart already filled in.
On CTV, the consumer completes their purchase either using their phone to scan a QR code from the TV screen, or by pressing the Select/OK button on their remote to invoke a payment method already stored on their TV.